Grand Central commuters jockeyed for room with hundreds of eager Apple fans Friday morning as the tech giant opened its latest store in the city.
Jacob Davis, 19, won the honors of being the first into the sprawling store at 10 a.m. after traveling 200 miles from Albany and camping out for 24 hours in the midtown transit hub.
"I always wanted to visit an Apple store opening," said Davis, who hunted for an iPhone accessory. "The memories of being the first one inside - you can't buy that."
Hundreds of Apple employees in red t-shirts welcomed shoppers to the 23,000-square-foot store, which looks out over the bustling Main Concourse. The store is Apple's fifth in Manhattan and one of the company's largest, with 315 employees.
Graham Forden and Tom Lee, both employees at the upper West Side Apple store, showed up at 6 a.m. to wait for the opening and said they felt like "rock stars."
"Everyone was smiling and high-fiving," gushed Forden, 25, inside the store, outfitted with iPhones, iPads and iMacs perched on sleek wood tables with the iconic white Apple logo.
The tech-geek love-in didnt sit well with everyone. Midtown native Steve Milony said the luminous store, with its minimalist aesthetic, didnt jibe with the historic train terminal.
"I knew it was going to be over the top," Milony said of the grand opening celebration.
Outside the store, a handful of Change.org protesters campaigned for "conflict free" Apple products, accusing the company for using materials mined in Africas war-torn Eastern Congo.
Police quashed the demonstration by threatening to arrest if the protesters held signs, distributed information or handed out t-shirts.
Meanwhile, in the subway station below the store, transit police gave straphangers tips on thwarting thieves who target iPhones.